Finding a good deal worth taking can be a delicious high for you- it’s only human. The combination of finding something of value and at a good price just hits the spot every time and we totally understand the science behind it. The fact that “deal seeking doesn't seem to stem from necessity,” but actually a deeper sense of “feeling smart,” makes total sense. Shopping feels good, but shopping during a sale is practically nirvana for our dopamine “feel good” receptors. But not everything that is on sale is a necessity, let alone a smart investment. Whether you are diligently waiting for your window to bid on ebay or score big during a hyped- up sales event, don’t put your dollars down in haste. Not all the glitters is gold and will likely be ignored or resented. Remember, REGRETFREE is not a valid promo code and probably won’t make you any happier.
For a dose of dopamine, but also a polite dose of reality, check out our smart buy picks: